The campaign introduces the new tagline Go get it, and features people from all walks of life, along with athletes Tony Hawk and his protg Dalia Lundquist, taking on the world with gusto (finally, after the pandemic put so much on hold). Client Comcast Business Agency Goodby Silverstein & Partners Jim Elliott, executive creative director; Tristan Graham, Felipe Lima, creative directors; Jennifer Fisher, art director; Anthony Pagaza, copywriter; John Thorpe, director of brand strategy; Katie Coane, group brand strategy director; Shaza Elsheshtawy, sr. brand strategist; Jane In the past, Nike has pulled off newsmaking ambush campaigns such as 2012s Find Your Greatness push that drew the spotlight away from official Olympics sponsors, including competitor Adidas. Jeff Shell, former CEO of NBCUniversal, speaks during a conference at the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. Its an honor for us to share his story with the world.. I am not receiving compensation for it (other than from Seeking Alpha). Comcast today announced customers nationwide can experience all the excitement and inspiration of the Winter Games through a new, simplified viewing experience available across the companys entertainment platforms. We coordinate directly with physicians, medical groups, urgent care centers, medical labs, radiology centers and hospitals. People from all walks of life, children and adults, chefs and astronauts, become energized with the athletic spirit after a young girl asks her XFINITY X1 remote to show her the 2020 Tokyo Olympics and begins conducting. Ft. 6446 Allston St, East Los Angeles, CA 90022 + $132/sq ft. larger lot. The Creativity newsletter is editorially curated to spotlight the work thats hitting the markor missing it altogether. Earnings-per-share is projected to remain relatively flat in 2023 at $3.63, with an acceleration of 13.4% to $4.11 in 2024. With Droga5, the social media giant created a series of ads themed around the sport, centered on the line We change the game when we find each other. The hero film tells the story of Joshua Odamtten, founder of Ghanas first skate crew Skate Nation GH, who with Surf Ghana founder Sandy Alibo and designer Virgil Abloh helped to popularize skateboarding in the country. Need a credit fix? The company's dedication to driving growth in profitable segments, while maintaining profitability in businesses facing secular headwinds, underscores its adaptability and forward-thinking approach. Is this happening to you frequently? "Mikes tenacity and mindset are exactly what Comcast Business stands Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body. If you're already a paid subscriber, please sign-in. Submissions should come only from actors, their parent/legal guardian or casting agency. We are here to help! IWU alum composes music for Xfinity Olympic commercial. If you have an ad-blocker enabled you may be blocked from proceeding. Permitted land uses for this property include single-family, two-family, multi-family, accessory dwelling unit (adu), commercial, and industrial. active lifestyle. Accessible from the home screen or by simply saying Olympics into the voice remote, the Olympics hub will offer quick access to every minute of live coverage, curated collections of highlights and replays, special shows and documentaries, and more. At Prospect Medical Group, our senior members receive additional benefits and services that other medical groups may not offer. The Games began Friday with opening ceremonies at 6:30 a.m. Eastern time on NBC, the USA Network, and the Olympic Channel, all owned by Comcast, and on NBCOlympics.com, which is streaming programming to Comcast subscribers. Mirror TV Spot, 'You're Not Alone' Song by Nvdes, XFINITY 10G Network TV Spot, 'Bring Your Kids to Work Day: Internet', XFINITY Rewards TV Spot, 'Dale Earnhardt Jr. Comcast's valuation appears to be undervalued based on the company's projected performance in the coming years. The iconic fanfare enlivens everybody, be they family members enjoying a cookout, campers by the seaside or women at the nail salon. Even the guitar player outside a coffee shop joins in the excitement of the blaring trumpets and crashing symbols, punctuated by mooing cow. Peacock subscribers grew more than 60% to 22 million, and Comcast said revenue from the streaming hub was up 45%, to $685 million. I am not receiving compensation for it (other than from Seeking Alpha). Once verified, the information you provide will be displayed on our site. The brand push illustrates how Visa serves as a network working for everyone. The new identity, which features a wordless flag-like icon as well as a reworked wordmark, also appears in the ads. $637,000. She has been covering the creative world of advertising and marketing for more than a decade. Customers with Xfinity X1, Comcasts flagship entertainment platform, will find even more programming and ways to watch with content spanning NBCUniversals broadcast and cable networks in addition to Peacock. Why AI Has Some Viewers Asking Which Film Actors Are Real. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Reconciliation of Media Revenue Excluding Olympics and 2022 Super Bowl . Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Consolidated Financial Results. Nabisco is highlighting its role as the official cookie and cracker sponsor of Team USA at the Olympics and Paralympics with Snack Together. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver.". As Olympic athletes at the Winter Games model good sportsmanship, kids at home are inspired to do the same. Choosing the right medical group to accompany your senior health plan is an important decision. The iconic fanfare enlivens everybody, be they family members enjoying a cookout, campers by the seaside or women at the nail salon. NBC carries the Olympics, and is owned by Comcast as well. The company saw revenue rise a meager 1.8% at its connectivity businesses Comcast added 3,000 residential domestic broadband subscribers in the quarter and2,000 business services domestic broadband customers. Justin Allgaier, Austin Hill and John Hunter Nemechek completed the top five. Prospect Medical's provider network is a combination of primary care and specialty physicians, urgent care centers, hospitals and other healthcare providers that work together to provide our members with quality, accessible healthcare inOrange, Los Angeles, Riverside and San Bernardino counties. Excluding $1.5 billion in revenue from those events, media revenue was off 2%, the company said. In our view, Comcast's strategic focus on high-margin businesses and disciplined cost control will be key to navigating these challenges effectively. As the company continues to execute its growth strategies and adapt to market demands, there is potential for significant appreciation in the coming years. Prospect Medical Group's provider network is a combination of primary care and specialty physicians, urgent care centers, hospitals and other services that work together to help provide you quality medical services in your neighborhood. Returned $3.2 Billion to . Comcast's Xfinity wants to bring the Olympic spirit to TikTok with a new ad campaign challenging users to sing, hum or drum along to the Olympic Games' theme, "Bugler's Dream." The best. See all the champions from past golf tournaments and how the results played out. The valuation of Comcast appears to be compelling based on FactSet's consensus estimates for the coming years. In one of the most charming ideas weve seen so far, Comcasts Xfinity, an official partner of Team USA, turns to everyday folks to put their own spin on the Olympic Games theme song, Buglers Dream. The #XfinityFanthem campaign from 72andSunny shows young and old at home, on the street and in backyards performing the tune in their own respective styles. The idea helped to continue MilkPeps efforts to depict the white stuff as fuel for athletes. We like the company's improving fundamentals and attractive valuation and have a Buy rating on the stock. ), Chipotle brings back the gold (wrapper) in games-related push. NBC confirmed last week that it will offer the 2022 Winter Olympics from Beijing, China in 4K HDR (High Dynamic Range). Password Schultz will compete as part of Team USA Paralympic snowboarding on March 67 in snowboard cross Sign up to have it sent to your inbox. Our assessment of the Q1 results indicates that the strong performance in high-margin Connectivity & Platforms business, which showcased a year-over-year margin expansion of 160 basis points, is a testament to Comcast's disciplined investment and growth strategy. To ensure this doesnt happen in the future, please enable Javascript and cookies in your browser. The Milk Processor Education Program aka MilkPep, an official sponsor of Team USA, turned to Olympic athletes to give muscle to the famous Got Milk? message. Optimize TV Ad Spend With Q1 2023 Insights. On social, the campaign will feature Australian track and field Paralympian Vanessa Low, who trained with her own dog to combat loneliness. Olympics Comcast Brings the 2022 Olympic Winter Games to More Customers, On More Platforms Than Ever Feb 01, 2022 Key Takeaways Combination of new Winter Olympics Hub and award-winning voice remote make It easy to follow every minute of the action You will get a letter in the mail that tells you if your Medi-Cal was renewed automatically by the county or if your county needs more information. IWU Music Therapy grads earn 100% pass rate for certification board exam . Super Bowl Commercial Updates; . The campaign aims to highlight the connections that the brands global users have made organically. Ryan Truex has won his first career NASCAR race after 188 starts across all three national series. During both games, Comcast Business will salute Team USA and 600 City Parkway West, Suite 1000, Orange, CA 92868 | (800) 708-3230. At Prospect Medical, we provide quality, award-winning, accessible care to help our members live healthier lives. Despite favorable growth projections, Comcast is trading at the lower end of its five-year multiple, presenting an attractive investment opportunity. PHILADELPHIA--(BUSINESS WIRE)--Comcast NBCUniversal today announced the launch of the NBC Olympics VR by Xfinity app. I have no business relationship with any company whose stock is mentioned in this article. The spot, created by Goodby Silverstein & Partnerstells the story in visual flashbacks and present-day footage. For its 2022 Winter Olympics campaign, telecoms company Comcast, with the help of agency Goodby Silverstein & Partners, is shining the spotlight on Team USA Paralympian snowboarder Mike. The competitive broadband environment, especially at the lower end of the market, may pose challenges in adding subscribers. Last Sold Price. Another, "Orchestra," uses a musical metaphor to show how HP champions diverse thinking and recruitment. The 2022 Winter Olympics averaged 11.4 million viewers across NBC's networks in prime time, a 42% decrease from the 2018 Winter Games in Pyeongchang, South Korea. Furthermore, given the company's improved execution and the potential for exceeding consensus estimates, the stock seems well-positioned for future growth and appreciation. The Philadelphia owner of NBCUniversal, Sky and its large broadband and cable business said profit came to $3.83 billion, or 91 cents per share, compared with $3.55 billion, or 78 cents per share in the year-earlier period. That being said, the advertising business continues to suffer, with ad sales down 6.1 percent year over year, excluding the Super Bowl and Olympics (as one would expect, with those events included . Listen to article Provided with a prosthetic leg that wasnt built for the While Toyota pulled all local advertising in Tokyo, the official Olympics partner will continue to advertise in other markets. For the delayed 2020 Tokyo Games, the story continues in Lead With Love, another emotional ad from W+K that illustrates how moms have nurtured their kids into being not just top athletes but good humans. Revenue fell 4% to $29.69 billion, compared with $31.01 billion in the year-earlier period, thanks to comparisons with a quarter in 2022 that contained both the broadcast of the Super Bowl and the Beijing Olympics. I wrote this article myself, and it expresses my own opinions. After losing his left leg in a snowmobile crash 14 years ago, Schultz designed his own prosthetic, and scored gold and silver for Team USA. But not all of them have one like thisan inventor and entrepreneur, running his own business while competing in the games against people using his own products," added Goodby Silverstein Executive Creative Director Jim Elliott. The spot ends with Comcast Business salutes Mike and all those who believe in whats next., Eileen Diskin, CMO-SVP, Comcast Business, said the ad isn't just about This faster EPS growth is expected to be driven by improvements in operating margin, which is forecasted to reach 19.4% in 2024. People from all walks of life, children and adults, chefs and astronauts, become energized with the athletic spirit after a young girl asks her XFINITY X1 remote to show her the 2020 Tokyo Olympics and begins conducting. Peacock had $704 million in losses, widening from losses of $456 million in the year-earlier period. 2022. Visa, which has been an Olympics partner since 1986, will be running an ad about Dr. Madeline Manning Mims, a Black female Olympic champion who struggled to participate in sports and earn commensurate recognition despite her many accomplishments. Adjusted Net Income . The work, created by Goodby Silverstein & Earnings-per-share is projected to remain relatively flat in 2023 at $3.63, with . Those include problems from the sports universe around athletes mental health, diversity and more. Comcast Brings the 2022 Olympic Winter Games to More Customers, On More Platforms Than Ever, Combination of new Winter Olympics Hub and award-winning voice remote make It easy to follow every minute of the action. Comcasts Winter Olympics viewing experience will be available across the companys U.S. entertainment platforms, including Xfinity X1, Xfinity Flex and XClass TV, and feature a comprehensive Olympics hub making it easy for customers to find and watch every minute of the action. record. . For its 2022 Winter Olympics campaign, telecoms company Comcast, with the help of agency Goodby Silverstein & Partners, is shining the spotlight on Team USA Paralympian snowboarder Mike Schultz to tell the compelling story of how he overcame the odds to turn his life around. With a strong outlook for revenue growth, EPS acceleration, and robust free cash flow, the stock's current trading multiple seems to be an attractive entry point for investors. $6,152. XFINITY believes some things are more important than winning, and it is proud to sponsor the athletes that bring inspiration home to the team of tomorrow. Comcasts Winter Olympics viewing experience will be available across the companys U.S. entertainment platforms, including Xfinity X1, Xfinity Flex and XClass TV, and feature a comprehensive Olympics hub making it easy for customers to find and watch every minute of the action. Net Income Attributable to Comcast increased 6.6% to $3.5 billion. This analysis aims to provide an insightful look into Comcast's future growth potential and current valuation. When he lost his left leg in an accident, he built. Others will showcase businesses across the country taking on a busy winter during the Olympics as well as personal stories of business owners. Comcast has planned to roll out a series of commercials on the theme of being ready for whats next during this years event and will officially launch on February 4. Are you a print subscriber? Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Combination of New Winter Olympics Hub and Award-winning Voice Remote Make It Easy to Follow Every Minute of The Action, In an Olympic Games First, Customers Across the Companys Entertainment Platforms Can Enjoy all the Olympic Action Free. With every Olympic and Paralympic Games, Comcast NBCUniversal redefines the way millions experience all the moments of inspiration and action. All Rights Reserved. Comcast's revenue fell 4.3% in the first quarter while its Peacock streaming service continued to gain new subscribers at a healthy clip. Have questions about this ad or our catalog? I wrote this article myself, and it expresses my own opinions. The company is sponsoring the USA Climbing team, as the sport is another set to make its debut in the Tokyo Games. The brand will air various spots that push the theme: be ready for whats next. Indiana Wesleyan University Music Composition alum Jonah Atkinson '20 was selected to provide the music for one of Xfinity's newest commercials featuring the 2022 Winter Olympic Games. This heartwarming Xfinity/Comcast commercial puts sportsmanship on the podium with vignettes of athletes from the Winter games offering kind words and positive gestures . You may unsubscribe at any time. IWU to Add Marching Band in 2021. Samsung, an official partner of the Olympics, created a campaign that cleverly fits into the uncertainty around whether or not spectators would be allowed into the stadium by showing how its technology brings the games to them. This represents a significant slowdown compared to the 19% increase in 2022 and the 16% increase in 2023. In a statement released last month, NBC stated that it would provide Olympic content on other platforms this fall. With the help of Oscar-winning director Chlo Zao, Ford debuted the latest in its Built for America platform created with Wieden+Kennedy New York. Growth % Revenue. 2023 Variety Media, LLC. Customers can filter the schedule by any of the 15 Olympic sports, tune directly to an event airing now, set a reminder, or schedule a DVR recording. Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Bridgestone Americas Awards PPK In-Store, Digital Assignment, Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe', Richard Branson Wants You To Channel 'Dyslexic Thinking', Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors, IPG Reports Organic Decline of 0.2% In The First Quarter, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. In an Olympics Games first, customers across the companys entertainment platforms can enjoy all the Olympic action free. Today more than 20 Paralympians have used Schultzs prosthetics to compete in the Paralympics and he himself has won a gold medal in snowboarding. The campaign from Gale placed Olympians such as cyclist Kristin Armstrong and karate competitor Ariel Torres in a secret training room behind the fridge of a grocery store, and then captured the candid reactions of shoppers once they discovered what was happening behind the milk jugs. Date Jan 27, 2022 Client : Comcast Agency : Goodby Silverstein & Partners SVP Chief Marketing Officer : Eileen Diskin VP Brand & Communication : Michelle Snyder Executive Director Brand. Xfinity: Olympic anthem gets a refresh for TikTok in new Comcast campaign The hub will also feature a new daily schedule of events to give customers an easy way to determine whats airing that day. This story, like the stories of so many businesses that are finding a way forward, is a reminder of why we do the work we do.. The impressive 90% increase in Peacock advertising revenue, excluding the Olympics and Super Bowl, demonstrates its growing appeal to advertisers, which will be vital for the platform's long-term profitability. As Schultz says in the spot: There are some days nothing can prepare you for. He Find greatness in the making, the endline reads. In December 2021, the Biden administration announced a diplomatic boycott of the Beijing Olympics over China's human-rights during a snocross race in 2008 that resulted in his left leg amputated below the knee. Reconciliation of Media Revenue Excluding Olympics and 2022 Super Bowl (Unaudited) Three Months Ended March 31, (in millions) 2023. Dec. 11, 2019. into the company's performance, we will explore the strategic reorganization into two reportable units, the success of its Connectivity & Platforms and Content & Experiences businesses, and the growth of its wireless and streaming services. Comcast's Q1 earnings results signal a strong start to the year, driven by the successful reorganization and growth in high-margin businesses. Procter & Gamble has long branded itself as the Proud Sponsor of Moms for the Olympics, with memorable spots that highlight how mothers have supported their budding young athletes on their quest to the Games. The hub will also feature a new daily schedule of events to give customers an easy way to determine whats airing that day. I have no business relationship with any company whose stock is mentioned in this article. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. Surprise', XFINITY TV Spot, 'Tree Removal' Featuring Judy Greer, Mary Faber, Marcus Toji, XFINITY 10G Network TV Spot, 'Bring Your Kids to Work Day', XFINITY 10G Network TV Spot, 'Bring Your Kids to Work Day: $19.99', XFINITY 10G TV Spot, 'Cuando tena tu edad' [Spanish], XFINITY TV Spot, 'Moving Is a Breeze' Featuring Ego Nwodim, This site uses cookies to provide you with a great user experience. MPO + Marketing/Promotion/Other Source: Comcast Corp. stories of business owners. Speaking of milk, how about some cookies? Play brings the world together, the endline reads. Read more about this promo: https://nca.st/gWk0OSubscribe to NewscastStudio on YouTube in two easy clicks: https://nca.st/ncytsubThis video may contain conte. Visit www.comcastcorporation.com for more information. PHILADELPHIA--(BUSINESS WIRE)--Apr. The outlook for free cash flow appears to be robust, as capital expenditure growth is expected to peak at $12.6 billion in 2024, with the consensus forecast anticipating a modest 1.5% increase to $12.8 billion. We work closely with independent physicians to deliver coordinated, personalized care to all of our patients. Comcast said it managed to boost profit during its fiscal first quarter even as it navigated a dip in media advertising and slowing growth among broadband subscribers, yet boosted U.S. subscribers to its Peacock streaming hub to 22 million.
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